Trainer. Speaker. Author. Business Builder.

Cherie is a trainer, speaker, author, and business builder with a passion for helping beauty clinic owners grow profitable and sustainable businesses. Her journey began from scratch, where she built her own beauty business from the ground up—starting with just a handful of clients and steadily scaling it to double its original size. With firsthand experience in the challenges of growing a clinic, Cherie knows exactly what it takes to go from slow days to fully booked schedules, and she brings that practical wisdom to every clinic she supports today.

In her own clinic, Cherie focused on developing her team’s sales confidence and mastering targeted marketing strategies that spoke directly to the right clients. She didn’t rely on guesswork—she immersed herself in learning how to understand her numbers, turning data into clear decisions that drove profitability. From tracking client spend to rebooking rates and sales conversion, she discovered how to transform quiet days into high-revenue opportunities. She also trained her team with tailored scripts that helped them handle objections, educate clients, and close more sales—without ever sounding pushy or salesy.