Retail That Works: 2025 Retail Strategies for Beauty Clinics

Retail sales are one of the most profitable parts of a beauty business, but many clinics treat them as an afterthought. The truth is, when retail is done well, it doesn’t feel like selling—it feels like client care. And in 2025, with retail margins often double those of services, clinics that master product sales will see a big boost in profitability.

Start by setting clear retail KPIs for your team—like percentage of clients leaving with a product, or average retail sale per visit. Then, make retail highly visible in your clinic with attractive, well-lit displays and tester stations. Train your team to integrate product recommendations naturally into conversations, linking them to the client’s treatment goals.

Don’t forget follow-up. An email or SMS one week after purchase with usage tips not only improves client results but also increases the likelihood of repurchase.

Clinic Growth Tip

Introduce a “Treatment + Take-Home” bundle for your top three services. By pairing each treatment with a supporting retail product, you’ll increase revenue and help clients achieve better long-term results.